Youth in Mara benefit from entrepreneurship training
40 youth aged (38 male and 2 female) between 17 and 34 attended a three-day training on business skills. The event took place from 6 to 8 February 2018 at the Olderkesi African Gospel Church.
“The objective of the training was to equip youth with skills to help them run their businesses effectively and make a livelihood. The project’s goal of achieving 20% increase of income for 50% of 100 youth in Mara complements the target of reducing the proportion of youth not in employment, education or training of Sustainable Development Goal number 8,” says Action Africa Help International (AAH-I) Training Officer Eric Wakoli.
The training covered modules on:
- Generating, identifying and selecting business ideas (for the Mara area)
- Exploring linkages between an entrepreneur and all the resources and services needed to successfully launch and sustain a small enterprise
- Hands-on practical in preparing a business plan, tailored to each individual entrepreneurial needs
- Understanding costing, pricing, record keeping and cash flow, savings and marketing concepts in a small business
- Understanding how to increase business profits through diversification, tapping on new opportunities and reducing wastage and expenditures.
26-year-old Pirendu Kelele attended the training. “I have enjoyed and learnt a lot in these three days. I notice there are many motorbikes but hardly any service centres in Olderkesi. I want to open a shop to sell spares and repair motorbikes.”
For 20-year-old Josephine Mako, this is the second time she is attending a business training facilitated by AAH-I. “In the first training in 2016 which was delivered though digital phones, I learnt how to develop a business idea and to maximize profits. I used these lessons at my mother’s shop. I introduced new products – potatoes and cabbages. Our profit margins are improving. This time I have increased my skills in marketing strategies, which I want to use to open a poultry business. The younger Maasai generation eats eggs and chicken and few people rear them. I think I already have a ready market.”
According to Project Officer Caroline Jepchumba, there is still a major need for entrepreneurship training for youth in Mara. “Most of them have limited formal education due to cultural issues such as early marriages and low prioritization of formal education. Due to their mobility in search of pasture we are closely following up and providing mentorship in their business journey. We plan to include use of plays and sounds and words training aids Maa language in future trainings.”
This training is under the Kenya programme of Action Africa Help International ‘Mara Community Livelihoods Improvement Project’, funded by Bread for the World. It targets Leshuta, Naikkara, Olderkesi, Osarara and Esoit sub-locations in Naikkara ward, Narok West sub-county, Narok County.